From peer-to-peer marketing to data mining, “The Cyber & Material Character” is a series of performance installations exploring how technology, once heralded for its emancipatory potential, has been coopted for profit, along with our digital identities. As automation replaces traditional forms of labor, menial labor is increasingly virtual, made invisible, and outsourced. When information is product and attention is currency, virtual bodies exist as content factories manufacturing everything from clickbait to intimacy.

WePlay4uNow.com (2017)
with Stephanie Ballantine, Elly Clarke, & Esben Holk

Broadcasting from inside a cam studio, four “players” provoke a series of actions that invert the gaze inherent to labour. Viewers pay for entrance to a virtual and physical space where they can occupy the role of observer and participant, voyeur and exhibitionist, audience and performer.